Volkswagen Guitar marketing campaign

Posted By on October 27, 2006

VW New Beetle Guitar adWhile watching the end of game 4 of the World Series (9th inning), I noticed that there is a new Volkswagen sales campaign call V-DubsRock. The marketing approach is reminiscent of the “buy a car, get a bike” gimmick, but this time it is an FirstAct electric guitar. Nevertheless since the commercial has high-speed motion and cut aways, I wanted to try a new encoding setup with smaller video size but higher quality H.264 Quicktime. Let me know how it looks. (smaller for bandwidth constraints)

Quick Time Logo
Click Here to View the QuickTime Movie

Comments

  • AD

    I have seen these commercials a lot lately. I think they are pretty cool and a great marketing idea. Has anyone ever used a First Act guitar? What do you think?

  • AD

    I have seen these commercials a lot lately. I think they are pretty cool and a great marketing idea. Has anyone ever used a First Act guitar? What do you think?

  • http://www.myarchive.us RichC

    VW will be in force with their VWs and guitars in Cincinnati on Sunday November 19th.
    See http://citybeat.com/cea/

  • http://www.myarchive.us RichC

    VW will be in force with their VWs and guitars in Cincinnati on Sunday November 19th.
    See http://citybeat.com/cea/

Desultory - des-uhl-tawr-ee, -tohr-ee

  1. lacking in consistency, constancy, or visible order, disconnected; fitful: desultory conversation.
  2. digressing from or unconnected with the main subject; random: a desultory remark.