Steve Marbury and Starbury athletic gear

Posted By on July 11, 2007

Starbury
I was really impressed with an interview I heard this week with Steve Marbury and hope that his mission to to “not be a role model, but to be a goal model” for kids is successful. His project to get quality ‘star’ supported gear to kids is about the best thing to come from an NBA star than I’ve seen in a long time. It sure would be nice to have shoes that equal the quality of the highly marketed brands being sought by kids who shouldn’t be spending $100+ a pair for athletic shoes.

Why not support Starbury athletic shoes and clothing … it sure makes sense to me? I’m planning to stop at a Steve and Barry store in hopes of catching NBA player Steve Marbury when he comes to town next week. (Marbury is planning to be at the Steve and Barry store at Cincinnati Mills Thursday, July 19th 5:00pm) I’m planning to pick up something for my son, but who knows … I might even get a pair of shoe for myself; they are all priced at $14.98!

When was the last time you saw something really new?

Steve & Barry’s® is about change. It’s about changing the way that consumers shop for their clothes and changing the way that retailers cater to them. Steve & Barry’s is about stripping away the gloss and giving consumers something real. The fact is that great clothing doesn’t really have to cost that much. It’s a simple idea, but also a big idea—big enough, that is, to turn the industry on its ear. By delivering on its promise to provide premium apparel at impossibly low prices, Steve & Barry’s is single-handedly changing the retail landscape. We’re busting the model. Steve & Barry’s significantly impacts the communities that it serves, rejiggers shopping patterns, alters local economies, and sometimes even changes people’s lives a little bit.

We currently operate nearly 200 super-stores in 33 states and plan to open approximately 100 stores in 2007. Steve & Barry’s shoppers typically pay 50% to 90% less for the same quality clothing found at competing department and specialty stores. How do we do it? We’re a company of engineers. We strive to find solutions in every corner of our business, big and small, that allow us to charge incredibly low prices. Our innovations extend to every aspect of our company, from the way we buy paper clips and desk chairs to the way we ship and distribute our products. It’s in our culture and our DNA to scour for savings throughout every aspect of our business. We aspire to re-imagine the company daily.

Most of our stores are between 50,000 and 100,000 square feet, and offer shoppers a wide selection of jeans, t-shirts, sweatshirts, jackets, sweaters, polos, cargos, footwear, accessories, and more. The company also carries the largest collection of collegiate-licensed apparel in the nation, with over 350 licenses to choose from. We also feature other licensed apparel from top American brands including Marvel® Comics, World Wrestling Entertainment® (WWE®), General Motors®, Ford®, Kellogg’s®, Hershey’s®, and Coors®.

In 2006, Steve & Barry’s made retail history when the company teamed up with NBA® superstar Stephon Marbury to develop the Starbury™ Collection, which features nearly 50 casual apparel items priced at $10 and under. Perhaps no item reflects the extraordinary value of the Starbury Collection more than the Starbury One, a high-performance basketball sneaker that Marbury wears on the NBA® courts. The Starbury One offers a sleek design and is engineered with the same comfort, stability, and durability found in basketball sneakers that retail between $100 and $150, and it’s just $14.98.

Diverse product offerings coupled with an incomparable value proposition and inviting store environment make Steve & Barry’s a unique shopping destination, proving that high quality doesn’t have to mean high price.

This is new. This is what we do. This is Steve & Barry’s.

History

Childhood friends Steve and Barry have been retail partners since they were teenagers living in suburban New York. The idea that developed into Steve & Barry’s® began when they started screen-printing T-shirts and selling them for $1 at flea markets across Long Island and New Jersey. In 1985, they opened a modest collegiate apparel store at the University of Pennsylvania. Steve & Barry’s quickly became a landmark destination, as students found they could purchase the same quality collegiate-licensed clothing sold at the campus bookstore for dramatically lower prices. The success of the store at the University of Pennsylvania fueled an expansion to other universities across the country. Steve & Barry’s mall superstore format began to take shape in the late 1990’s, upon the opening of its first mall-based location near Detroit, Michigan. In addition to providing a wide variety of collegiate-licensed items, Steve & Barry’s began to offer casual apparel for men, women, and kids. Steve & Barry’s continues to expand into more malls in communities around the country, as shoppers everywhere enjoy its groundbreaking values.

Comments

Desultory - des-uhl-tawr-ee, -tohr-ee

  1. lacking in consistency, constancy, or visible order, disconnected; fitful: desultory conversation.
  2. digressing from or unconnected with the main subject; random: a desultory remark.