Volkswagen Dieselution Tour

Posted By on September 27, 2007

Dieselution tour
Volkswagen will be making their rounds in hopes to promote their TDI diesel and alternative fuels in something they call the “Volkswagen Dieselution Tour.” Here’s a bit from a press release.

AUBURN HILLS, Mich. – Volkswagen of America, Inc. is launching the Dieselution Tour, a mobile marketing exhibit, to educate the media and the public on advances in clean diesel technology and alternative fuels.

Using interactive displays and exhibits, the Dieselution Tour will highlight current environmental issues and showcase advances in diesel engine technology, design and performance. Starting today, the exhibit embarks on a four-month tour, making stops at events and locations around the United States, including environmental and alternative fuel festivals, auto shows and the 2008 Super Bowl.

“Volkswagen of America considers the Dieselution Tour an important informational resource for everyone concerned about the environment and improved fuel economy standards,” said Stefan Jacoby, CEO of Volkswagen of America, Inc. “We want to show Americans that today’s clean diesel technology is a quantum leap from the powerplants introduced nearly 30 years ago. This tour aims to change any outdated perception about diesel technology.”

“As the diesel car sales leader in the United States, we have worked hard to make our diesels cleaner, quieter and more fuel efficient,” Jacoby added. “Once consumers realize that a clean diesel alternative can improve their fuel economy by nearly 35 percent over comparable gasoline engines, we’re confident that many drivers will visit their local Volkswagen dealerships.”

The Dieselution Tour is centered around a 53-foot-long, double-expandable semi-trailer with exhibits and interactive displays. Elements include an “Alt Fuel/ Alt Film video area; a Dieselab with a series of interactive and video displays; a Diesel Heritage section, illustrating Volkswagen’s diesel history and leadership; a Sustainability Station, involving an interactive quiz and a Carbon Footprint Calculator; a Beyond Diesel perspective featuring SunFuel; and a Motorsports display, outlining Volkswagen’s recent history and international success in racing diesel vehicles in events like the Baja 500, Pikes Peak, and the Dakar rally.

The Dieselution Tour will also feature the 2009 Jetta TDI, Volkswagen’s new, 50-state clean diesel offering. The vehicle is scheduled to go on sale in the U.S. in spring of 2008. Also on display, a 3.0-liter V6 TDI Touareg, the Polo Blue Motion and the oldest Volkswagen diesel in America, a 1977 Rabbit.

Partner/sponsor companies involved in this landmark exhibit are International Truck and Engine Company and a non-profit carbon offset provider.

Signifying Volkswagen’s environmental concern, the Dieselution Tour will be certified as CarbonFree by Volkswagen and recently announced a partnership to offset one year of carbon emission from each new Volkswagen sold in the U.S. from September, 2007 through January 2, 2008. In return, Volkswagen is working with to reforest land in the Lower Mississippi Alluvial Valley (LMAV) in northern Louisiana, a wetland ecosystem that had been largely converted to farmland.


  • Dieselution Tour – Proposed 20 Week Schedule for 2007:

    Sept 27-29 Altwheels Alt. Transportation Festival Boston, MA
    Sept 30 ECOFEST NY, NY
    Oct 2 VW Canadian HQ with VW VIPs Ajax, Canada
    Oct 4-5 Clarkson University Potsdam, NY
    Oct 8-9 Rochester Institute of Technology Rochester, NY
    Oct 12 International Truck HQ Event Warrenville, IL
    Oct 17 Co2 Conference (VW/Audi) San Francisco, CA
    Oct 18-21 Monterey Sports Car Championship Monterey, CA
    Oct 23-24 Possible UCLA or Las Vegas dealer group TBD
    Oct 26-Nov 3 SEMA/ AAPEX Aftermarket events Las Vegas, NV
    Nov 5-6 OPEN FOR VW Western Region Events TBD
    Nov 8-9 OPEN FOR VW Western Region Events TBD
    Nov 11 or 12 Load in LA Auto Show? Los Angeles, CA
    Nov 13 or 14 VW Dealer Meeting -or LA Auto Show Press Days? Santa Monica, CA
    Nov 11-25 LA Auto Show – may be entire show – TBD of 9/26 Los Angeles, CA
    Nov 29- Dec 2 Ski Dazzle – Ski & Snowboard Show Laguna Beach, CA
    Dec 4-6 Green California School Summit & Expo Pasadena, CA
    Dec 16 -Jan 2 Extended Stay at Universal –
    Christmas/New Years Los Angeles, CA
    Jan 18-20 Phoenix Concours d\’Elegance Scottsdale, AZ
    or Phoenix Dealer Group Event
    Jan 22-24 11th Annual MPMC Media Trade Conference Los Angeles, CA
    Jan 25-Feb 4 Super Bowl Phoenix, AZ

  • Here’s a good photo of the Diesolution Truck Display.

Desultory - des-uhl-tawr-ee, -tohr-ee

  1. lacking in consistency, constancy, or visible order, disconnected; fitful: desultory conversation.
  2. digressing from or unconnected with the main subject; random: a desultory remark.