Lackluster sales this past year–how about a new marketing plan?

Posted By on December 27, 2011

sorel_sellingbootsThis past week has been a bit more relaxed since selling this time of year is challenging.  I focused on looking back at the past year, but I still tried to connect with a few of my well established customers. In keeping communication light, I asked what would make me more effective and welcomed when making sales calls on their company next year. One of the guys made the joke (at least I hope it was a joke?!?!)“show more leg.” 

I enjoyed the laugh until I noticed a couple Sorel ads … hmm … maybe my customer has a point?

sorel_marketing101
Even as a happily married man I know which ad I looked at first, how about you?

Comments

Desultory - des-uhl-tawr-ee, -tohr-ee

  1. lacking in consistency, constancy, or visible order, disconnected; fitful: desultory conversation.
  2. digressing from or unconnected with the main subject; random: a desultory remark.