Posted By RichC on April 19, 2012
TDI diesels from Volkswagen are the only mid priced diesels available, so it is no wonder VW has 58% of all diesel sales in the U.S. As the new Passat TDIs become more available, expect their sales to nip away at the Jetta TDI dominance.
Allen Schaeffer, DTF’s executive director, said in a statement that, "I expect clean diesel auto sales to increase further as several new diesel cars are introduced in the U.S. market in the next year."
Once those other vehicles arrive, we’ll see how the market shakes out. Right now, it’s pretty much all Jetta TDI, all the time. A while back, we spoke with Lars Ullrich, the director of marketing and business excellence, diesel systems North America, for Robert Bosch LLC. He told us that diesel Jettas made up 44 percent of all diesels sold in the U.S. last year, which makes the Jetta sort of the Prius of diesels in America. Last year, Volkswagen had 58 percent of all diesel sales in the U.S.