Pandora celebrates 10 years with an ad free day on 9/9/2015

Posted By on September 4, 2015

Pandora has announced that it will celebrate it’s 10th anniversary on Wednesday September 9th and will offer those who are non-paying listeners with an ad free day. According to a Forbes article, free listeners still make up 95% of Pandoras’ active users and maybe hoping that a sample of what the premium paid-subscriber tier is like will encourage subscribing.

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Pandora currently has about 250 million subscribers but only 80 million are active, according to the company’s own numbers. Of those, just around 4 million, or 5%, have chosen the $4.99 per month ad-free premium tier (and many of them subscribed at the previous $3.99 level). This ratio has been surprisingly steady throughout its history, and the service hasn’t proven that it has the ability to up the conversion rate.

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My longstanding favorite Pandora Station is based on the music of Jackson Browne:

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Comments

Desultory - des-uhl-tawr-ee, -tohr-ee

  1. lacking in consistency, constancy, or visible order, disconnected; fitful: desultory conversation.
  2. digressing from or unconnected with the main subject; random: a desultory remark.