Reading Predictably Irrational on a Kindle and some humor

| April 19, 2017

My friend Jeff and I try to get together for a Friday lunch once or twice a month. We often discuss work, politics and management, particularly as it relates to his job and potential advancement … although we recognized the limited number of years for that second part. Anyway, one of the books he is […]

So much for economical tax preparation software this year

| March 26, 2017

Two years ago, Intuit’s Turbo Tax software tried their "money grab" in attempted to strong-arming their long-time and new customers into paying substantial more to use their software to file their 2014 taxes. The CEO took to the Internet and made an apology and stepped up to Intuit’s greedy "mistake." One would think that competitors […]

TechFriday: Lots of hype, lots of early backers for MAGFAST

| March 24, 2017

A couple years ago I backed Seymour Segnit’s ThingCharger project and was very pleased with the "plug-charger" gizmos. After learning from his previous launch, the sharp marketer is giving a new "system project" a try. Take two, if you will. This time he has added and improved the earlier design and added a "kit" worth […]

Robocalls are on the rise, even on the Do Not Call Registry

| March 22, 2017

Well the FTC has some simple advice for those "still" receiving robocalls even when on the Do Not Call List or Registry. Most of us continue to receive unwanted calls on landlines and cellphones, even we are on the registry (and have renewed). It is illegal unless you have giving the caller written permission. Many […]

Demographics and Interests of those visiting MyDesultoryBlog

| January 21, 2017

Those who have been blogging for a while learn to monitor their viewership. We’d like to  know what kind of traffic is hitting the servers and often looking at the breakdown as to what generates interest and ad clicks. In the early days, a "hit counter" was sufficient, but as country music artist Loretta Lynn […]

Semi-enjoying my shoe debate with Clarks consumer services

| December 29, 2016

One month ago I inquired as to the "tongue creep" on a pair of Clarks Desert Boots that were a gift. Occasionally I will give a company feedback if there is something positive or negative so they know they are pleasing a customer or disappointing one. I sent a image as requested to the consumer […]

Online contact forms are not always what they seem

| December 22, 2016

Speed kills … and being rushed can make people do stupid things, that would be me in this case. I was in a hurry to get a HVAC replacement estimate after scavengering parts off of one furnace to keep the other running — both need to be replaced. While researching gas furnaces and air conditioner […]

Who are these Minion characters?

| August 19, 2016

I really don’t know who these Minion characters are, but admire the phenomenon and their “cuteness.” Frankly I’ve haven’t actually seen the movie … or is it movies plural by now? Anyway, seeing them creatively showing up on a corner at our local Delhi Garden Center puts me in a good mood — and that […]

Quirks, Jars and a PC name for Milwaukee Dill Pickles

| June 4, 2016

Talk about "desultory" … who else blogs on Milwaukee Dill pickle "jars???"   Like George Berdes (link), I love Milwaukee Midget Dill Pickles … although I’m not so sure about the corporate conglomerate brand Pinnacle Foods? I add "5" midget dills to my plate at every home lunch and have done this for years with […]

How to offend readers, followers and magazine subscribers

| June 2, 2016

Kiplinger has long been one of the many websites who’s content, along with their magazine, that I’ve enjoyed reading. I follow several contributors to their content on social networks and complained recently that I disliked their multi short page approach for reading content. I’m sure they want to generate "clicks" and therefore break and article […]

The power of framing in presenting the news

| May 19, 2016

When consuming the news and information, whether on the Television or any other news media, it is important to pay attention to the biases of who is “painting the picture.” Off the top of my head, I’m thinking about how Facebook priorities their newsfeed.

Those Values.com TV commercials strike a chord

| March 7, 2016

Who doesn’t enjoy the short breaks between the hour upon hour of negative news on TV? The Values.com and RandomActsofKindness.org organizations are a worthy humanitarian outreach.

VW should hire a new FAST – the Bengals Andy Dalton

| November 11, 2015

An uncanny resemblance: Volkswagen's “FAST” and the Cincinnati Bengals Andy Dalton.  

Time Warner Cable commercial — “Back and Forth”

| October 25, 2015

It is interesting how certain commercials are bring smiles to our faces … but we always seem to stumble on a commercial that sticks in our heads. This one from Time Warner Cable has Brenda and me doing  back and forth “yes, welcome” to each other … just as one from Geico did in 2012. It’s […]

Twitter could be a marketing juggernaut – $TWTR

| September 18, 2015

Twitter is an untapped monster. When $TWTR management (ie. new CEO and team) decides to market to "viewers" of tweets (not just the user base).

TechFriday: High priced Internet domains in 2015

| September 18, 2015

As someone who has sold a handful of domain names over the past 20 years, it is interesting to see what prices are being generated (my highest sale was $10,000). In 2015 there are a few less impressive high dollar dot-com transfers (overseas) … due to them being “two-letters” I assume… yet they still garnering […]

Three Ohio cities named Best Places to Live 2015–@Money

| September 1, 2015

Three small Ohio cities made Money Magazine’s list of Best Places to Live in 2015. Having lived in neighboring communities to Mason (currently Liberty Township) and both Solon and Twinsburg, Ohio (previously Hudson), I agree that both areas are great places to live and raise a family. Commonalities are that they are growing upscale small […]

New Sperry Topsider insoles from TheInsoleStore.com

| July 4, 2015

Once in a while when commenting online about an item that I use, someone will ask me if I tried or would like to try their product. If the cost is reasonable, or no-charge, I’m usually happy to give it a try. A company called TheInsoleStore.com after reading one of my posts about Sperry Topsider boat and insoles asked if I […]

Crowdfunding with StartEngine.com and ElioMotors

| July 1, 2015

Investing in startups outside of a business where I have been hands-on management has never panned out successfully for me …  so I’m not sure why I think ElioMotors will be different? In other words, treat that last statement a warning and my skepticism beyond seeing a new car company as interesting and exciting IF […]

Will ElioMotors hit the price, efficiency and production targets?

| March 1, 2015

Really just love the above camera angle of the Elio … a new micro-car company making its public relation rounds and aggressively taking pre-orders. I’ve mentioned Elio previously and am anxious to see, drive and OWN the little commuter car. There are plenty of details to be concerned about since their targets are aggressive for […]

Vistaprint has one of the better television commercials

| February 17, 2015

Vistaprint produced a great television commercial that is currently running on a couple national cable channels. Perhaps I like it because it is “printing” or “entrepreneur” related, but the passing down of a small business does tug at my heart strings. (here’s an additional video on the making of the commercial).

The Intuit Turbotax fiasco for 2014 tax preparation software

| February 14, 2015

There was no love lost from customers of Intuit’s Turbo Tax software, and like many, I quickly looked to their competitors when I saw Intuit’s “money grab” in January 2015. Although the company responded with an apology and offered a $25 rebate to those who eventually figured out they needed to upgrade their Deluxe edition […]

Astroturf and manipulation — a Tedx talk by Sharyl Attkisson

| February 10, 2015

A journalist I really respect, Sharyl Attkisson, delivered a Tedx talk a couple days ago and discussed “Astroturf and manipulation of media messages” as it relates to the perversion of grassroots reporting and marketing. The concept of astroturfing is to deceptively use all forms of media and social networks in order to manipulate thoughts and […]

Pending Sale: Learn as you go when self-selling a home

| November 6, 2014

After attempting to sell my mother-in-law’s western New York home by using a realtor this summer, the family has decided to forgo the continued “professional” listing and instead do a FSBO listing … handing it off to yours truly. What are they thinking??? I’ve taken on the project and will “learn as I go” (advice […]

Whoops! The first iPhone6 in Perth, Australia

| September 19, 2014

Apple’s much anticipated iPhone6 went on sale today as folks in line finally get a chance to own a blemish and scratch free smartphone their own … and here’s what happened to Jack, the first to walk out of the Apple store in Perth, Australia with one.

Coming around to the idea of an Elio

| September 2, 2014

My wife is slowly coming around to the idea of an Elio as a commuter car. The PR swing they have been making around the country seems to have others showing interest too … but can they keep the quality up in order to sell it for $6800???

Worth it? Six months with Sodastream and Diet Coke

| July 13, 2014

In analyzing my Sodastream Christmas gift from the kids … after polishing off the original soda flavors … my 5 gallons of Diet Coke concentrate will last about 6 months. My wife Brenda unfortunately did not become a fan (lifetime Diet Pepsi addict) although I adjusted my daily refreshments choice to primarily the paintball carbonator […]

Kickstarter Heatworks project inches closer to shipping

| June 11, 2014

Investors and pre-order buyers are still in the “wait” mode for the innovated water heater from Heatworks … but the CEO Jerry Callahan does a great job of keeping his Kickstarter investors informed. That said, I’m looking forward to installing the Model 1 later this summer and will be updating the blog on how it […]

I missed this sneaky resized-same-price packaging

| May 17, 2014

I’m usually pretty good at noticing price verse packaging size when it comes to items we regularly purchase … but I missed this one until opening the package at home. My Old Spice Deodorant that once was in a standard package size of 3.25 oz is priced the same but now packaged with 8% less […]

Roll Global Wonderful Pistachios Get Crackin’ ad campaign

| March 1, 2014

I’m intrigued with marketing and advertising when it comes to what makes people tick. We see something and then decide to buy it. My education is not in marketing per se, but I know that I respond just as the advertising agency intended once in a while. Sometimes it is a newspaper or magazine ad […]

Joined a Kickstarter project called HeatWorks

| February 8, 2014

Monitoring Kickstarter projects is a great way to see just what entrepreneurs and inventors are coming up with … and to rejuvenate pride in American Exceptionalism. The other day I saw a guys talking about Mobile Personal Theatre headphones  called Glyph on the business channel CNBC which was pretty neat. I’ve micro funded a few […]

A flop of a Super Bowl and a few personal likes

| February 3, 2014

My apologies to Peyton Manning … probably the most complete football quarterback to ever play in the NFL … but you and your team stunk. The fine performance by the Seattle Seahawks aside, Super Bowl XLVIII was a dud of a game to watch. The festivities that now are part of the entire Super Bowl […]

Time Warner Cable: long term mistakes for short term gains

| February 1, 2014

The Wall Street Journal reported that customers are fleeing Time Warner Cable to the tune of 825,000 TV users in 2013. There is an increase in competition and a change in viewing habits as younger subscribers cut the cord choosing to watch over the air digital (free) TV or just Internet TV on-demand. What’s TWC’s […]

Tired of playing games with media subscriptions services

| January 31, 2014

It’s depressing to be back from a few days of sun (and rain), after a long drive from Florida yesterday, but also good to be home. It has been a morning clearing a few bills and accumulated mail off my desk and a light work day before Superbowl XLVIII weekend. One piece of mail, a […]

Adsense update with disappointing results

| January 22, 2014

{adinserter 2} This past weekend was “blog cleanup” as I am in the process of optimizing WordPress on my site and updating the plugin that manages Google’s Adsense — at one time I thought they were non-intrusive, but recently have become obnoxious. Unfortunately after tweaking the size and types of ads they seem even worse […]

Pediatric Medicine: Buzzy for pain free shots

| October 11, 2013

When information on Buzzy came to my inbox, I had to forward the URL to my daughter just in case she wasn’t aware of it as won’t be long before she’ll be finished with her residency. She is currently in her third year at Nationwide Children’s Hospital in Columbus and will soon be joining or […]

Ads with antelope and night vision goggles

| December 23, 2012

A WSJ article highlighted the best and worst advertising for 2012, but didn't mention my current favorite – the Geico commercial featuring two antelope wearing night vision goggles. I just can help smiling and turning up the volume.

Verizon, AT&T, Sprint and T Mobile: Comparing LTE markets

| September 21, 2012

While waiting for delivery of a new 4G LTE phone, it made sense to compare carriers who currently have markets offering these higher data rates (currently Verizon, AT&T and Sprint). For many in the U.S. and overseas who are locked into existing contracts or not near LTE metro areas, buying a 4G LTE phone will […]

Brush your teeth by chewing on Rolly

| July 17, 2012

Hmm … I kind of like this new Rolly product. I wonder if it will take off? Designed for those times when you’ve just had a meal but can’t sneak away to brush your teeth, the Rolly is a small rubber disc covered in 276 spiky bristles that promises to be as effective at cleaning […]

Recording Van Sessions: Nicki Bluhm and the Gramblers

| April 5, 2012

Perhaps I’m not around musicians enough to appreciate their unique creativity when it comes to great ways to promote themselves … but Nicki Bluhm and the Gramblers caught my attention with their recording sessions as they travel between gigs.  A couple of my son’s talented friends might want to give the “Van Sessions” idea a […]

Desultory - des-uhl-tawr-ee, -tohr-ee

  1. lacking in consistency, constancy, or visible order, disconnected; fitful: desultory conversation.
  2. digressing from or unconnected with the main subject; random: a desultory remark.