Matched content ads by Google Adsense

| May 21, 2017

For those of you who are regular visitors to MyDesultoryBlog and are not running an ad blocker plugin on your browser, you may have noticed a small snippet of new  ad content in the sidebar. Last month, GoogleAdsense offered an upgrade to this blog’s minimal advertising experiment. The new ad content promotes “matched” internal content from similar previous posts […]

TechFriday: Lots of hype, lots of early backers for MAGFAST

| March 24, 2017

A couple years ago I backed Seymour Segnit’s ThingCharger project and was very pleased with the "plug-charger" gizmos. After learning from his previous launch, the sharp marketer is giving a new "system project" a try. Take two, if you will. This time he has added and improved the earlier design and added a "kit" worth […]

Online contact forms are not always what they seem

| December 22, 2016

Speed kills … and being rushed can make people do stupid things, that would be me in this case. I was in a hurry to get a HVAC replacement estimate after scavengering parts off of one furnace to keep the other running — both need to be replaced. While researching gas furnaces and air conditioner […]

Twitter could be a marketing juggernaut – $TWTR

| September 18, 2015

Twitter is an untapped monster. When $TWTR management (ie. new CEO and team) decides to market to "viewers" of tweets (not just the user base).

Coming around to the idea of an Elio

| September 2, 2014

My wife is slowly coming around to the idea of an Elio as a commuter car. The PR swing they have been making around the country seems to have others showing interest too … but can they keep the quality up in order to sell it for $6800???

I missed this sneaky resized-same-price packaging

| May 17, 2014

I’m usually pretty good at noticing price verse packaging size when it comes to items we regularly purchase … but I missed this one until opening the package at home. My Old Spice Deodorant that once was in a standard package size of 3.25 oz is priced the same but now packaged with 8% less […]

Roll Global Wonderful Pistachios Get Crackin’ ad campaign

| March 1, 2014

I’m intrigued with marketing and advertising when it comes to what makes people tick. We see something and then decide to buy it. My education is not in marketing per se, but I know that I respond just as the advertising agency intended once in a while. Sometimes it is a newspaper or magazine ad […]

Recording Van Sessions: Nicki Bluhm and the Gramblers

| April 5, 2012

Perhaps I’m not around musicians enough to appreciate their unique creativity when it comes to great ways to promote themselves … but Nicki Bluhm and the Gramblers caught my attention with their recording sessions as they travel between gigs.  A couple of my son’s talented friends might want to give the “Van Sessions” idea a […]

Lackluster sales this past year–how about a new marketing plan?

| December 27, 2011

This past week has been a bit more relaxed since selling this time of year is challenging.  I focused on looking back at the past year, but I still tried to connect with a few of my well established customers. In keeping communication light, I asked what would make me more effective and welcomed when […]

Yes it is an ad, but the Rube Goldberg Machine is impressive

| July 25, 2011

Since I didn’t finish a longer winded write up last night that I had planned for this morning, I’ll just include a rather impressive Mousetrap style advertising web video below; it took a lot of creativity and work.

A Happy Father’s Day to fellow dads in changing times

| June 20, 2010

We had my dad over to our house this past week and enjoyed celebrating Father’s Day a bit early on Thursday evening. The conversation was great while reviewing photos from our trip to Washington DC and reflecting on what a great example my dad has been for me. He did a great job in a […]

Think twice before you Facebook “Like”something on the web

| April 22, 2010

What are you doing when you click the Facebook “Like” button? You might want to think twice before you divulge your taste to companies who might be interested in marketing to you … especially if you prefer your privacy. The social networking giant Facebook has a potential goldmine of user information that can be marketed […]

Desultory - des-uhl-tawr-ee, -tohr-ee

  1. lacking in consistency, constancy, or visible order, disconnected; fitful: desultory conversation.
  2. digressing from or unconnected with the main subject; random: a desultory remark.