Fuel prices at the Pump vs. Interstate signage

Posted By on March 22, 2009

Flying J

Very few things irritate me more when traveling down the interstate and looking for fuel only to find out that the interstate sign doesn’t match the price at the pump. It use to be that when this happened that it was only a couple cents, but now in the day of 10 – 20 cent swings in pump price adjustments, it can mean a several dollars difference when filling the tank.

This happened to me the other day when pulling off Interstate 71 at Jeffersonville Ohio between Cincinnati and Columbus at the Flying J (email addresses). I pulled off noting the price on the ‘electronic billboard’ showing $1.89 for unleaded gasoline (right in photo), but when I pulled up to the station both the pump and sign (left in photo) were at $1.97. I’ve heard that it is illegal to change the price at the pump before changing signs, but never really bothered to look it up.  How common is this practice?

*** 3/23/2008 – see apology note below ***


  • John William Fryer

    You should report this to your states attorney general. This is the kind of practice if it is the norm that they are empowered to correct. There is little excuse particularly since the lower price is the electronic billboard.

  • I received a polite phone call from the Flying J manager (Jim) on Monday March 23rd and he explained that this was not their policy. He apologized for the incorrect posting on the interstate sign and hoped that I would continue to patronize Flying J and the Jeffersonville, Ohio station.

    I accepted his apology and appreciated his personal phone call. I assumed that this was not the policy of the station or the company. Hopefully pointing out the oversight will prevent this from happening again?

  • Tim

    Rich did you contact Flying J after the incident through the email? Or did they contact you from your blog post?

  • I did send corporate a link to my blog on their contact form.

Desultory - des-uhl-tawr-ee, -tohr-ee

  1. lacking in consistency, constancy, or visible order, disconnected; fitful: desultory conversation.
  2. digressing from or unconnected with the main subject; random: a desultory remark.