Tech Friday: Reflection on “The Same Ol’ Siri and AI Promises”
Posted By RichC on June 12, 2026
I’m an Apple guys from way back, so I watched the WWDC 2026 conference this past week — as usual, lots of marketing hype, but is the same ol’ same ol’ promises. That aside, I did purchase scripting software from the developer who created MarsEdit, Daniel Jalkut at Red Sweater: FastScripts3. 😉
The promises felt very familiar to the 2024 Apple Intelligence announcements, where Apple first hyped a smarter Siri with on-device/off-device hybrid smarts, personal context, app actions, and generative features—only for many elements to be delayed or rolled out gradually amid execution challenges. Critics and analysts noted it as a “do-over” or “long-delayed overhaul” to close the gap with rivals like Google, OpenAI, and others who’ve advanced faster in conversational AI. Apple emphasized privacy, on-device processing where possible, and practical integration over flashy demos, but skepticism remains
until real-world use (beta feedback has been mixed-positive on polish but questions linger on depth vs. competitors). It echoes past cycles: big stage promises for Siri as a “profoundly more capable assistant” that finally delivers on ~15-year-old vision, yet framed as catching up rather than leaping ahead. Tim Cook’s last WWDC as CEO unfortunately didn’t leave with much of a big deal legacy moment.
Overall, WWDC 2026 was a software-focused event doubling down on AI as the future while addressing Siri frustrations head-on. It delivers many long-teased capabilities, but as with prior years, the proof will be in sustained performance, reliability, and whether it meaningfully differentiates from the competition once in users’ hands this fall. If you’re on supported hardware, the betas should give a taste soon.








