Twitter Buys Into Blogging With Posterous

Posted By on March 12, 2012

Hmm … I’ll have to keep my eye on this …

Twitter Buys Into Blogging With Posterous

Twitter said Monday that it has acquired micro-blogging service Posterous, but will leave it up and running.

Both companies announced the acquisition in a pair of blog posts that were posted Monday.

“Today we are welcoming a very talented group from Posterous to Twitter,” Twitter said in its post. “This team has built an innovative product that makes sharing across the Web and mobile devices simple—a goal we share. Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better.”

Posterous, founded in 2008, is a simple blogging platform, known for its mobile app. The company’s entire purpose in life is to “help you share easier,” the company has said – somewhat mirroring the goal of Twitter, whose entire platform is built upon users sharing short bursts of content and pictures. Although Twitter recently integrated photo and video support, it still lacks the ability to share photo galleries. Posterous also includes the ability to add posts by email.

“The opportunities in front of Twitter are exciting, and we couldn’t be happier about bringing our team’s expertise to a product that reaches hundreds of millions of users around the globe,” Posterous said in a blog post. “Plus, the people at Twitter are genuinely nice folks who share our vision for making sharing simpler.”

Posterous Spaces will remain up and running without disruption, Posterous added. “We’ll give users ample notice if we make any changes to the service,” the service said. “For users who would like to back up their content or move to another service, we’ll share clear instructions for doing so in the coming weeks.”

Of late, Twitter has been said to be redoing its brand pages. It’s also unclear if Twitter will pull back Posterous content from search engines; the company licenses its stream of tweets to Microsoft’s Bing, and most recently, Russian search engine Yandex, but does not make them available to Google.

Posted via email from RichC’s posterous

Comments

  • March 12, 2012

    Posterous is Joining the Flock at Twitter

    Big news: Posterous has been acquired by Twitter!
    The
    opportunities in front of Twitter are exciting, and we couldn’t be
    happier about bringing our team’s expertise to a product that reaches
    hundreds of millions of users around the globe. Plus, the people at
    Twitter are genuinely nice folks who share our vision for making sharing
    simpler.
    Posterous Spaces will remain up and running without
    disruption. We’ll give users ample notice if we make any changes to the
    service. For users who would like to back up their content or move to
    another service, we’ll share clear instructions for doing so in the
    coming weeks.
    You can find more information answers to other questions you may have here.
    Finally,
    we’d like to offer thanks to all of our users, especially those who
    have been with Posterous since day one. The last four years have been an
    amazing journey. Your encouragement, praise and criticism have made us
    better.  Thanks for that. We look forward to building great things for
    you over at Twitter.

     

Desultory - des-uhl-tawr-ee, -tohr-ee

  1. lacking in consistency, constancy, or visible order, disconnected; fitful: desultory conversation.
  2. digressing from or unconnected with the main subject; random: a desultory remark.