Posted By RichC on March 15, 2006
What’s wrong with this Mercedes Benz marketing video? (click here to view) Maybe its just me, but I’m not sure this was the best dressed choice for the national marketing of the brand new Mercedes Benz GL-class vehicle.
For as much as Mercedes Benz spends on marketing and developing a premium corporate image, I felt this clip was a little ‘too comfortable’ and could have used some ‘tailoring,’ in more ways than one. Perhaps a little more professionalism in both clothing and personnel selection would have made a big difference? I’m sure Rob Mueller is a bright guy, but when I see his white tee-shirt proudly displayed where his tie should have been, that just doesn’t fit with a brand new beautiful GL-Class Mercedes.
Other than the video walk-around, I look forward to test driving the GL450 when it arrives at my local dealer … especially when the diesel option arrives. (I don’t even want to think about what they’ll be asking for that.) What do you think? Was the portly, less than exquisitely tailored product manager the right choice for this product introduction and walk-around?