Tech Friday: To cut ties or to continue with Google AdSense?
Posted By RichC on August 8, 2025
For years, Google-served ads have appeared in the headers and footers of My Desultory Blog. Each time removing them seems appealing, the realization hits that they generate enough 
income – though far less than in the early days — to cover server costs, so they remained.
Early this summer, tweaks were made to lessen their intrusiveness, but little changed. As August arrived, a near-decision to remove them rose to my thoughts again. However, recent changes at AdSense prompted a delay – a final decision is pending. 😉
Dear Publisher,
As previously announced, Google will begin using machine learning to estimate the age of signed-in users in the United States. Over the next few weeks, we’ll begin to roll out this update to a small set of users in the U.S. to help us further protect young people as they use Google products. We’ll closely monitor this before we roll it out more widely.
For our publisher ad products, when our machine learning model flags a Google signed-in user as likely under 18, they will be provided additional ad safeguards. This includes:
• Disabling ads personalization
• Disallowing sensitive creative categories from serving
These changes will be applied to demand served through Google publisher products (Ad Manager, AdSense, and AdMob) when Google account information is used. There is no action needed at this time.
Thank you for your cooperation.
Sincerely,
The Google AdSense Team
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