Posted By RichC on April 9, 2017
Survey and ratings systems are a pet peeve of mine ever since finding out many places that use a rating scale (like 1- 5 or 0 – 10), will only count a perfect score as suitable to reward, complement or evaluate service, products and employees in a positive way. I’ve even stopped trying to offer constructive feedback since learning that often a slightly less than perfect score is recorded as a negative (particularly when it comes to a person and their service). Marking a 4 in a 5 point scale, or 9 in a 10 point scale is many times counted against an employee or team in an evaluation. Seems ridiculous right?
So my theory is to either rate a perfect score or not at all, unless a negative is really necessary … and in those cases post/add a comment as to why.
Netflix has decided against their old 5-star rating system and is going with a simple thumbs up or thumbs down (take a look next time you stream a movie). Good for them … it makes it easier and probably more effective … now how do we get service companies to do the same?