Twitter CEO Evan Williams unveils business model

Posted By on March 20, 2009

twitter logoIt has finally arrive, the Twitter business model. The co-founder and CEO Evan Williams announced that the Twitter Premium accounts would be the way the company would begin to generate income. He explained that since corporation and celebrities are “flocking to Twitter for their social media needs” that this gives them an opportunity to have a premium status. Mr. Williams stressed that free accounts will still be available to all users, and that only those wanting more services would pay.   Premium accounts will come in four tiers: Sparrow, Dove, Owl and Eagle.

The details of the accounts are as follows:

  • Sparrow ($5/month) – Users get 145 character limit, 5 extra random followers.
  • Dove ($15/month) – Users get 160 character limit, 25 extra random followers, 1 random celebrity follower, auto-spell check, “Fail Whale” T-shirt.
  • Owl ($50/month) – Users get 250 character limit, 100 extra random followers, 2 random celebrity followers, 30 minutes on recommended list, auto-spell check, “Fail Whale” hoodie.
  • Eagle ($250/month) – Users get 500 character limit, 1000 extra random followers, 3 celebrity followers of their choice, 5 hours on recommended list each month, Twitter Concierge for Tweeting while user is asleep or busy (and more), auto-spell check, “Fail Whale” tuxedo, custom “Fail Whale” page when service is down.

I found this quote from a blogger about Twitter interesting: “Analysts peg Twitters value near the GDP of Canada.”



  • What on earth do they mean by extra random followers?

  • Kim R.

    I think they mean you get to play the game of adding followers just for follower sake. Its the craziest turn off I’ve ever seen. Rich mentioned this to me the other day when he brought in the WSJ article. I can’t follow the few people that email or text message me, let alone a stream of tweeters.

    You will not get me to open a free account, let alone a paid account.

  • Alan Mullbahn

    So does this mean I should join before they charge everybody? Seem all I hear these days is twitter this and twitter that. What’s all the attention about.

  • Wait. So you get forced to follow people?

    I could see that getting used for spam. Wait, “twitter spam” isn’t a Web 2.0 name. Twam.

  • We love Twitter and can live with the short downtimes…period. If someone comes up with a better tool, then we’ll all check it out, until then, thanks Twitter!

    The Team

Desultory - des-uhl-tawr-ee, -tohr-ee

  1. lacking in consistency, constancy, or visible order, disconnected; fitful: desultory conversation.
  2. digressing from or unconnected with the main subject; random: a desultory remark.