EV and hybrid vehicle advertising is starting to tempt me

Posted By on January 13, 2024

Tesla Model3 advertising 2024The advertising from Tesla is working on me as the range and charging infrastructure continues to improve. Having driven and watched my son-in-law use his Tesla Model3 (mostly for daily commuting) since 2019 with impressive success, a Model3 might make a great second car … IF the price were lower or incentives better (perhaps a “known-owner” lightly-used Model3 or Toyota Hybrid)?

As mentiioned previously, I’m still interested in a small Mazda CUV with hybrid EV set-up if it were to ever come to market? The CUV uses a rotary engine “as a range extender” on the Mazda MX30 R-EV. It also is currently the only one my wife has “any” interest in as a replacement for her 2010 Acura RDX (although our 1988 Mazda 626 Turbo was still her favorite car). Unfortunately at this point, the “rotary range extender” MX30 R-EV version is not even imported to the U.S. (see segment from previously included 5/2023 post below).

Mazda M-30 EV

The engine is mounted directly to a generator and the electric motor that drives the MX30 R-EV’s front wheels, all of which is located in the vehicle’s engine bay. The engine never drives the wheels, meaning it is free to operate within a rev range that’s optimal for power and emissions. It’s used solely to generate electricity that can charge the battery or, during strong acceleration, also help power the electric motor.

Mazda Rotary EV tech

The driver can choose between Normal, EV, and Charge modes. Normal mode will activate the rotary whenever it is required, whereas EV mode will draw power from the battery alone as long as possible. Charge mode will ensure the vehicle always has a minimum amount of battery charge, which the driver can set in increments of 10%. This can be handy if the driver anticipates entering a zone where only EVs are allowed, which may be the case in some cities in the future.


The MX-30 R-EV’s battery is a tiny 17.8-kwh unit, or roughly half the size of the 35.5-kwh unit that features in the regular MX-30, a vehicle the EPA rates at just 100 miles of range. With its battery fully charged and its 13.2-gallon tank full of gas, Mazda estimates a range of more than 400 miles for the MX-30 R-EV. Another benefit of the R-EV variant is a 167-hp power rating, versus a 143-hp rating for the regular MX-30.

READ the full Motor Authority article or PDF version

EDIT: adding a pricing from Brian Sullivan (CNBC) and his X.com update on Hertz selling some of their fleet.


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