Marketing with Twitter and their business model

Posted By on December 17, 2008

jack dorsey and evan williamsCaroline McCarthy with CNET News offered up some thoughts on how Twitter and company Evan Williams, CEO could best eventually monetize their traffic and users. In an interview on, she talked about the rapid growth of this microblogging and social network company AND which companies stand to best use Twitter for marketing their product and content.

I’ve noticed that in subscribing to someone as a “follower,” I tend to remove people/companies who post too much or in heavy batches — like a half dozen “tweets” in a row, but only once occasionally paying much attention. Obviously content is important too. Personally I prefer content to Twitter than isn’t just a repeat of an RSS feed. It will be interesting to see how this latest social networking trend goes.  (video below)


Desultory - des-uhl-tawr-ee, -tohr-ee

  1. lacking in consistency, constancy, or visible order, disconnected; fitful: desultory conversation.
  2. digressing from or unconnected with the main subject; random: a desultory remark.
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