Is Atlantic White Shark Conservancy sending a wrong message?

Posted By on February 23, 2014

Ocean and marine life preservation is a noble cause and something I’ve supported and have been part of since the 1970’s, but I’m not fond of sending misleading messages.

atlanticwhitesharkconservancy

The Atlantic White Shark Conservancy’s ecommerce “shop” website is using an attention getting image (artwork) portraying a diver swimming face to face with a Great White Shark an encounter few would advise. There are better ways to promote research, tracking and awareness than including this kind of image considering what thrill seekers might take away from such an image (we already have enough “unprovoked” shark attacks).

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Desultory - des-uhl-tawr-ee, -tohr-ee

  1. lacking in consistency, constancy, or visible order, disconnected; fitful: desultory conversation.
  2. digressing from or unconnected with the main subject; random: a desultory remark.
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