Posted By RichC on May 5, 2009
There’s an excellent new Volkswagen TDI Truth & Dare consumer blog and video marketing campaign attempting to educate American’s about ‘clean diesel’ cars. Volkswagen seeks to build on diesels reputation for economy, longevity and resale value by putting to rest the connotation that they are also slow, loud and dirty. The great videos associated with this marketing site should keep my diesel friends smiling, at least a couple minutes — they certainly made me smile. I’ll string together the YouTube clips from ‘mydubs‘ below suspecting they may eventually disappear from the tdi.vw.com website.