General Motors new ‘gimmick?’
Posted By RichC on May 25, 2006
General Motors will be testing a new marketing gimmick in the states of California and Florida in hopes to boost sales of a few of their models. They will be “capping fuel prices” as $1.99 for buyers of Chevrolet Tahoe and Suburban sport utility vehicles and Impala and Monte Carlo sedans; the GMC Yukon and Yukon XL SUVs; the Hummer H2 and H3 SUVs; the Cadillac SRX SUV; and the Pontiac Grand Prix and Buick LaCrosse sedans. The catch is that you must subscribe to OnStar for $16.95/month, but still not a bad deal if you’re looking to buy a new GM vehicle. (read Dee-Ann Durbin Associated Press article here)
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