Twitter: 110 is the new 120 was the new 140

Posted By on February 11, 2009


While reading Kara Swisher‘s AllThingsDigital’sBoomtown,” I came across a quote she posted in the side bar of her blog pulled from Brian Solis …

… 120 is the new 140. Retweeting is one of the most valuable currencies in the Twitter economy. Leave room in your tweets to make it easier for someone to RT and also add a short reaction or endorsement. The magic number seems to hover around 120 characters.”

— Brian Solis in his PR 2.0 blog

As a Twitter user myself, I’ve notice that even at 120 characters that there probably are enough characters for retweets, reactions, shortened URLs or the latest trend, #hashtags … so I’m thinking that 110 is the new 120 was the new 140!


Desultory - des-uhl-tawr-ee, -tohr-ee

  1. lacking in consistency, constancy, or visible order, disconnected; fitful: desultory conversation.
  2. digressing from or unconnected with the main subject; random: a desultory remark.
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