Twitter CEO Evan Williams unveils business model
Posted By RichC on March 20, 2009
It has finally arrive, the Twitter business model. The co-founder and CEO Evan Williams announced that the Twitter Premium accounts would be the way the company would begin to generate income. He explained that since corporation and celebrities are “flocking to Twitter for their social media needs” that this gives them an opportunity to have a premium status. Mr. Williams stressed that free accounts will still be available to all users, and that only those wanting more services would pay. Premium accounts will come in four tiers: Sparrow, Dove, Owl and Eagle.
The details of the accounts are as follows:
- Sparrow ($5/month) – Users get 145 character limit, 5 extra random followers.
- Dove ($15/month) – Users get 160 character limit, 25 extra random followers, 1 random celebrity follower, auto-spell check, “Fail Whale” T-shirt.
- Owl ($50/month) – Users get 250 character limit, 100 extra random followers, 2 random celebrity followers, 30 minutes on recommended list, auto-spell check, “Fail Whale” hoodie.
- Eagle ($250/month) – Users get 500 character limit, 1000 extra random followers, 3 celebrity followers of their choice, 5 hours on recommended list each month, Twitter Concierge for Tweeting while user is asleep or busy (and more), auto-spell check, “Fail Whale” tuxedo, custom “Fail Whale” page when service is down.
I found this quote from a blogger about Twitter interesting: “Analysts peg Twitters value near the GDP of Canada.”
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