Posted By RichC on September 13, 2016
T-Mobile US said on Tuesday that pre-orders for Apple’s iPhone 7 and iPhone 7 Plus broke the company’s record and Sprint (S) said they were almost four times greater than last year.
Pre-sales of the phone, which started on Friday, were up fourfold from the next most popular iPhone and set a single-day sales record for any smartphone in T-Mobile history, the carrier said. Pre-registrations for the iPhone 7 also broke records at T-Mobile, beating pre-registrations for the iPhone 6 and 6s, the company said.
The iPhone 7 and 7 Plus will be available on Sept. 16.
At Sprint, pre-orders from new and existing customers are up more than 375% in the first three days over last year, the carrier said.
Appleon Sept. 7 unveiled the new phones, along with several other new products including the next-generation Apple Watch and upgraded software.
The new iPhone is water resistant, has a longer battery life and an improved dual-camera system. Both models did away with the headphone jack, meaning all headphones will have to be wireless or connect through its lightpoint port, Apple said.
Apple is trying to keep up with competitor Samsung, which increased its market share to 22.3% in the second quarter this year from 21.8% during the same timeframe in 2015, according to researcher Gartner. Apple ( AAPL ), meanwhile, came in second but saw its share of the market fall to 12.9% in the second quarter of 2016 from 14.6% last year.
03:27 PM EDT, 09/13/2016 (MT Newswires)