Posted By RichC on July 24, 2020
As a start up, doing business with big company in order to boost sales and visibility can be a great way to grow a business. Unfortunately it can also be cut-throat and the smaller companies can and are taken advantage of. It is not new, but but in the fast-paced and highly competitive technology world, it can happen fast and the hammer can come down heavy. This is particularly true in working with behemoth companies who have investment arms, legal teams, new product development divisions and a platform to sell .. it is risky (not only companies, but countries do it too – aka: China). So if you are a start up looking for some investment capital or an only platform to sell on … be careful when it come to Amazon.

As Wall Street Journal writers Dana Mattioli and Cara Lombardo point out, “Amazon sometimes will launch a competing product which devastates the business in which it invested. In other cases, it met with startups about potential takeovers, sought to understand how their technology works, then declined to invest and later introduced similar Amazon-branded products, according to some of the entrepreneurs and investors.”
Comments from one venture-capital partner about Amazon:
“They are using market forces in a really Machiavellian way,” said Jeremy Levine, a partner at venture-capital firm Bessemer Venture Partners. “It’s like they are not in any way, shape or form the proverbial wolf in sheep’s clothing. They are a wolf in wolf’s clothing.”
(more…)
Category: Alexa, Business, Gadget, Innovation, Marketing, News, Technology |
No Comments »
Tags: amazon, Business, clout, echo, investing, startups, tech friday, tech industry, techfriday, venture capital, wall street journal, wsj