Posted By RichC on September 4, 2015
Pandora has announced that it will celebrate it’s 10th anniversary on Wednesday September 9th and will offer those who are non-paying listeners with an ad free day. According to a Forbes article, free listeners still make up 95% of Pandoras’ active users and maybe hoping that a sample of what the premium paid-subscriber tier is like will encourage subscribing.
Pandora currently has about 250 million subscribers but only 80 million are active, according to the company’s own numbers. Of those, just around 4 million, or 5%, have chosen the $4.99 per month ad-free premium tier (and many of them subscribed at the previous $3.99 level). This ratio has been surprisingly steady throughout its history, and the service hasn’t proven that it has the ability to up the conversion rate.