RichC | March 10, 2021
After cleaning out my email in-box and “attempting” to unsubscribe to a bunch of marketing oriented email lists, it became clear that I chose to remain subscribed to the lists that do more than plug their products or repeat sales again and again. A couple “subscribed-to” lists stood out because they were informative and were […]
RichC | January 23, 2021
Once upon a time, I was … or at least tried … to be frugal in most things. I’ve always shied away from buying higher priced brand names, when there were less expensive option. Coffee is a prime example … since I was perfectly happy with the Chock full o’Nuts brand of canned coffee since […]
RichC | July 15, 2020
“So that’s what this is for?” I had a “duh” moment the other day when sifting through subscribed emails from vendors. A company called OnlineMetals.com sends out educational marketing emails to customers who enjoy working with metal. I’ve used them as a supplier for a variety of small projects as a source for steel and […]
RichC | June 28, 2019
Unfortunately I’ve bought into – or was “gifted” into 🙂 – BUT really enjoy the Amazon Echo smart speaker virtual assistant devices. I know Alexa is “always listening” (as is my cellphone, iPad, computers, etc) and that they are doing “who knows what”with my data, but probably not always what I want. Obviously, they dissect […]
RichC | March 22, 2019
This is project for work as I wanted to demonstrate to a customer what I was referring to when I encouraged them to add a simple “read a script” podcast channel or simple YouTube video component to their marketing. It is a way to capture audiences who have moved away from reading articles and blogs […]
RichC | June 27, 2018
Colgate is my usual go-to toothpaste, although generally prefer the old fashion white and am partial to baking soda … but I’m off topic. My gripe is that their recent packaging (at least so I’ve noticed) is terribly misleading. After opening the normal large sized toothpaste box, I noticed it was WAY larger than the […]
RichC | February 5, 2018
Although there are quite a few reservation holders starting to doubt whether we’ll ever see production (last update was 2019 deliveries), the marketing team continues to tease (update) on this small commuter car. The original low price has been inched up, but it still will be a bargain if Elio Motors can afford to put […]
RichC | May 21, 2017
For those of you who are regular visitors to MyDesultoryBlog and are not running an ad blocker plugin on your browser, you may have noticed a small snippet of new ad content in the sidebar. Last month, GoogleAdsense offered an upgrade to this blog’s minimal advertising experiment. The new ad content promotes “matched” internal content from similar previous posts […]
RichC | March 24, 2017
A couple years ago I backed Seymour Segnit’s ThingCharger project and was very pleased with the “plug-charger” gizmos. After learning from his previous launch, the sharp marketer is giving a new “system project” a try. Take two, if you will. This time he has added and improved the earlier design and added a “kit” worth […]
RichC | December 22, 2016
Speed kills … and being rushed can make people do stupid things, that would be me in this case. I was in a hurry to get a HVAC replacement estimate after scavengering parts off of one furnace to keep the other running — both need to be replaced. While researching gas furnaces and air conditioner […]
RichC | September 2, 2014
My wife is slowly coming around to the idea of an Elio as a commuter car. The PR swing they have been making around the country seems to have others showing interest too … but can they keep the quality up in order to sell it for $6800???
RichC | May 17, 2014
I’m usually pretty good at noticing price verse packaging size when it comes to items we regularly purchase … but I missed this one until opening the package at home. My Old Spice Deodorant that once was in a standard package size of 3.25 oz is priced the same but now packaged with 8% less […]
RichC | March 1, 2014
I’m intrigued with marketing and advertising when it comes to what makes people tick. We see something and then decide to buy it. My education is not in marketing per se, but I know that I respond just as the advertising agency intended once in a while. Sometimes it is a newspaper or magazine ad […]
RichC | April 5, 2012
Perhaps I’m not around musicians enough to appreciate their unique creativity when it comes to great ways to promote themselves … but Nicki Bluhm and the Gramblers caught my attention with their recording sessions as they travel between gigs. A couple of my son’s talented friends might want to give the “Van Sessions” idea a […]
RichC | December 27, 2011
This past week has been a bit more relaxed since selling this time of year is challenging. I focused on looking back at the past year, but I still tried to connect with a few of my well established customers. In keeping communication light, I asked what would make me more effective and welcomed when […]
RichC | July 25, 2011
Since I didn’t finish a longer winded write up last night that I had planned for this morning, I’ll just include a rather impressive Mousetrap style advertising web video below; it took a lot of creativity and work. This is our Photography-themed Rube Goldberg Machine. We hope you all enjoy the clip! Watch our video […]
RichC | June 20, 2010
We had my dad over to our house this past week and enjoyed celebrating Father’s Day a bit early on Thursday evening. The conversation was great while reviewing photos from our trip to Washington DC and reflecting on what a great example my dad has been for me. He did a great job in a […]
RichC | April 22, 2010
What are you doing when you click the Facebook “Like” button? You might want to think twice before you divulge your taste to companies who might be interested in marketing to you … especially if you prefer your privacy. The social networking giant Facebook has a potential goldmine of user information that can be marketed […]