How to run email lists, sell your product and retain customers
Posted By RichC on March 10, 2021
After cleaning out my email in-box and “attempting” to unsubscribe to a bunch of marketing oriented email lists, it became clear that I chose to remain subscribed to the lists that do more than plug their products or repeat sales again and again.
A couple “subscribed-to” lists stood out because they were informative and were not just pushing product. The best example of doing it right is from Ranger Point Precision, which is the company that I used for parts to repair AND improve my old Marlin 1894 lever action rifle. Instead of just sending a sales flyer, they email a bit of informative history … and I actually enjoyed reading it.
It’s rare to find someone who hasn’t heard of Wild Bill Hickok. His life is legendary. His character appears in many movies set in the frontier west.
Wild Bill helped bring order to the frontier West. His gunfighting skills inspired many of our wild west tales and legends as one of our earliest “heroes of the west.”
Hickok’s family farm in Illinois was one of the stops on the Underground Railroad. He left the farm at the age of 17, ending up in Kansas, where he joined the antislavery Free State Army of Jayhawkers.